Interview: Morning Parade
Published on January 14th, 2011 | Jonny Abrams
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Rocksucker caught up with Steve Sparrow, lead singer of soon-to-be-enormous, epic electro-rockers Morning Parade, to discuss his band, counting The Beatles as label mates, recording their hotly anticipated debut album in Damon Albarn’s studio, the lost art of b-sides, Kylie Minogue eating chips and the “honest enthusiasm” of Dutch radio DJs…
Being an aspiring musician can be a poor existence but, now you’re signed to EMI, there must be a spot of ‘ker-ching!’ on the horizon?
Everyone thinks you sign a record deal and you’re instantly a millionaire, like it’s X-Factor or something! But it’s really good and we’re over the moon that we’ve signed for EMI, especially Parlophone, which has an incredible history of bands.
You have a look at the roster and see our name next to The Beatles, Coldplay, Sigur Ros and god knows who else…it’s quite a nice feeling to see your name up next to theirs.
EMI aren’t exactly renowned for going out and signing bands left, right and centre so it’s hugely impressive. How did the deal come about?
We were doing the whole thing on our own for a little while and one day we received an email through MySpace from an A&R guy called Jock who’s now our A&R man. He’d got a tip-off from a promoter who’d seen us play up north